Social Media Management
Social Media is a great way to connect with customers. It is also a black hole that you can easily get sucked into as well as a place for people who love to complain, to bad mouth your company. Big corporations have "social media teams" that monitor their social media streams twenty-four hours a day. This sort of social media operation is probably entirely too intense if you are running a small business. However, if you are only checking your social media account once a week, you could be letting a customer complaints fester and scare off potential new customers.
Should you even have social media channels? Probably. I consider today's social media channels like business cards and phone numbers. People might question if they should do business with you if you don't have one. I can recommend which social media platforms you should be on, help set them up for you, and train you in best practices associated with these platforms. I can also help you monitor them for negative or positive content, post on your behalf, as well as troubleshoot any issues that might arise.
I will caution that social media channels need to be a collaborative effort. Since I am not sitting in your business day in and day out I will not be familiar with the comings and goings of your business. A social media channel is much more authentic if news, stories, and pictures of owners, customers, and daily events are shared. I realize you may not have time to sit down at a computer or work on your phone to upload this content; this content would need to be sent to me for me to post. I can certainly find related stories to post day in and day out, but this often works best if I can connect with an owner or employee to feed me content to post.
Some of the social media channels I am familiar with include:
Foursquare
Swarm
Will you need to have a presence on all of these social media channels? Perhaps. I'll work with you one on one to figure out which channels are best for you and which ones may not be worth your time to pursue.
